In a city where the spectacle of the red carpet seems more important than the actual event, a new kind of red carpet has been created: a FAUX red carpet. Crazed fans, deranged celebrities, stylists and paparazzi took over the space in an immersive performative experience. A perfect high-brow-photo-op that made Hollywood witness fabulous masks coming off.
What makes the real, FAUX? And the faux, REAL?
In collaboration with Maavven and acclaimed choreographer Nina McNeely, the PREMIERE took place at the loading docks of NeueHouse at Los Angeles Fashion Week, on March 17th 2018. Strutting down the carpet, each character flaunted their “SO original” MAISON the FAUX look; featuring SOLD-OUT bags, multifunctional boxer pants, "original" denim, sugar daddy leopard prints, oscar-worthy silks and embedded clamps, so any celeb of any size will be able to wear a fitted MAISON the FAUX piece. Humanwear, for the real you!
"What are you wearing?" - MAISON the FAUX